TATA Motors
Falcon

Pre-launch video
Tata Motors has teased the Falcon through three video clips ahead of the mega event. The campaign then unveiling two new cars, Bolt & Zest in an Auto Expo.

Client:
TATA Motors

Agency:
Digitas LBi, Mumbai

Job:
Storyboard, Motion Design & Animation

Digitas challenged us to produce 3 teaser videos before the event, each video teased about the new feature of the cars that going to be launched in the India’s biggest Auto expo.

And the challenge was, all the 3 videos to be delivered in just 10 days. Our skilled people at Supermassive studios have achieved it with ease on the targeted deadline.

Design

Connectivity

Drive

Storyboard

Moodboard

TATA Bolt & Zest - Campaign Casestudy

The Campaign was great success and has won lot of awards. Here is the case study video we made on about the campaign.

Case study

Directed by
A P Arun

Produced by
Supermassive Studio

Agency: Digitas LBi
Rohit Mallela
George Kovoor
Kunal Robert
Amaresh Godbole

Storyboard
A P Arun

Design/Animation
A P Arun
Sanju Vatsan

Motion Graphics and Sound
A P Arun

Bournvita
Shabaash Mom

Next Project

TATA Motors Falcon

Pre-launch video Tata Motors has teased the Falcon through three video clips ahead of the mega event. The campaign then unveiling two new cars, Bolt & Zest in an Auto Expo.

Client: TATA Motors

Agency: Digitas LBi, Mumbai

Job: Storyboard, Motion Design & Animation